10 Ways to Put a Feminine Touch on Your Business Savoir Faire

Editor’s Note: Mireille Guiliano is the former CEO of Clicquot, Inc. (Champagne Veuve Clicquot/LVMH). Her newest book is Women, Work and the Art of Savoir Faire: Business Sense & Sensibility. Visit her at mireilleguiliano.com. Mireille’s upcoming book, The French Women Don’t Get Fat Cookbook, is due out April 2010.

Many women who aspire to reach the top of the corporate ladder don’t realize that simply being a woman is a powerful tool. View your femininity as a selling point of the brand that you market to the world, and your gender will almost always be an asset, not a liability. Below are ten ways you can bring a feminine touch to business that will set you apart.


6 Responses so far.

  1. avatar Lila says:

    Team player: You believe that women are better at “we.” Hmmm. Maybe so, BUT…

    In my experience, women are more prone than men to engage in cliquishness and gossip, and to allow grudges or personal loyalties / likes / dislikes to get in the way of the big picture at work. Again – in my experience, men tend to be more directly confrontational than women, but can quickly push personal feelings or past history to the side and team up with the guy who they were just calling an a-hole last week, if that’s what will get the job done. More pragmatic. This is just personal observation, I am not saying it is like that everywhere.

    As for asking questions – I was a big question-asker mainly because I was in a fairly technical field with a lot of different equipment and applications, and to top it all off, the Army changes your job every few months or every couple of years. There was no way in hell to be an expert on everything that I was responsible for; it was more about seeing the big picture and leading / managing. Questions served in two ways: clarification from seniors / peers, and cooperative problem-solving or troubleshooting with subordinates. And probably more than half the times I asked a question in some staff meeting, someone else would then pipe up and say they were hoping someone would ask, because they were wondering too. Asking a question was never a negative thing.

  2. avatar TheTexasMom says:

    I have been in the worlking world for the past 31 years and the best two years of the work experince was when I was the only woman in my department.   Women are not team players.  Too often they believe co-workers have to be friends in order to work together. 

    Many, many years ago I was the team mom to my children’s little league football team and cheerleader squad.  During cheerleader practice half the time was spent on “personalities”. 

    My son was having a birthday party and I noticed one of the star players was not invited.  I asked why and his 9 year old response was, “No one likes him, he is a jerk”.  I responded by saying I was suprised as everyone always high 5 him at the games.  He said, he can play but he is not nice.  If this was girls they would not even played with him/her.  They always play games where they have to like someone.  (house, hairdresser – you name it).

     Team sports are good for a reason.

  3. avatar TheTexasMom says:

    And this list is so 1960’s.

    • avatar Miss Lee says:

      Yes it is, at least for American women.  Perhaps the French have to do things that way when dealing with men like DSK. 

  4. avatar Miss Lee says:

    On the other hand, I know a few Texas women who refer to themselves as velvet hammers in both their personal and professional lives….very soft, with a backbone of pure steel….just cross them.

  5. Team sports are good for a reason.