Julie Morgenstern Brings Us The Search for the Perfect Handbag

Organizing expert Julie Morgenstern on how to optomize your purse

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A handbag is so much more than a convenient way to carry our daily essentials – a handbag symbolizes our age-old desire to contain and control our lives. In an over-stimulating world, the perfectly sized bag, containing exactly what you need, makes you feel gleefully self-reliant, organized, and ready-for-anything.

But why is that perfect bag so darn elusive? Half the women I know covet a quarry of semi-abandoned purses, none of which works, all of which once held the promise of perfection. One study published in London’s Daily Mail recently found that the average woman buys 145 handbags over her lifetime Surely, the American statistics are competitive (or worse). How do our bags become such complicated and cumbersome carriages of belongings — costing us not only the toll of our abandoned handbags, but the cost that chaos always brings?

Click here for three steps to creating the ultimate bag


New York Times bestselling author Julie Morgenstern is an organizing and time-management expert, business productivity consultant and speaker. Her company, Julie Morgenstern Enterprises, is dedicated to using her philosophies and methods to provide a wide range of practical solutions that transform the way people and companies function.

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