Top makeup and style bloggers answer wOw’s most pressing beauty question: What is the biggest beauty mistake the over-40-year-old woman makes? Click on each answer for a further explanation and to learn about our glamorous gurus.

1) The Pressure to Be Forever Young
Too frequently we feel pressured to be forever young by artificial means, to fit into someone else’s definition of what’s hot, what’s sexy or what’s beautiful …

2) Not Choosing the Best Moisturizer for Your Skin
Moisturizing your face (especially with an SPF lotion) is one of the best beauty habits you can develop. But in their quest for the fountain of youth, too many over-40-year-old women fall for the marketing hype that says more expensive means better …

3) Wearing Too Much Makeup 

The biggest mistake is wearing too much makeup, which can settle into fine lines and not leave the skin looking youthful. After 40, a woman should follow this rule of thumb: S, G, L (Sheer – Glowing – Luminous) …

4) Flaunting an Unflattering Lip Color
As women, we don’t want to get older. Waking up and seeing yet another wrinkle on our faces can get really depressing. Wearing too much makeup is not a good way to combat signs of aging though. If you have wrinkles around your lips, be careful with lip liner. Lip liner can accentuate lines around the mouth …

5) Wearing the Same Makeup You Wore in Your 20s
For a woman over 40, makeup changes are absolutely necessary. The skin is changing to become more wrinkled, more textured and more spotted. Even with carefully executed skin-care routines in earlier years, you can’t stop the process of aging skin. Because of the altered state of the skin surface, makeup needs to be rethought …

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